The Changing Logistics of Grocery Stores with Last Mile Grocery Delivery Route Optimization

Grocery Stores with Last Mile Delivery Route Optimization

Last Mile Grocery Delivery: E-Commerce has significantly transformed consumer buying behaviour. In recent years, there has been a major shift from retail shopping to eGrocery shopping among consumers. The caliber of delivering groceries on the same day has completely changed the landscape of grocery purchases and e-grocery supply chain with innovative online retailers.

Though food retail market has always been chaotic, the current supply chain transformation is more dramatic than ever before. Food retailers have now started working on consumer satisfaction, catering to the growing appetency for super fast deliveries of everything, from onions to coffee. 

To feed such enormous demands, they are adopting new technologies to handle the last-mile, rethinking distribution network models and inventory optimization, and partnering with technology innovators towards the same. 

What are the customer preferences in last mile grocery delivery?

The grocery delivery market is poised for massive growth. eGrocery is expected to be one of the fastest-growing sectors reaching US$ 84460 million by 2024. However, the success of online grocery delivery services depends on two significant factors, time and efficiency. As an e-grocery retailer, it’s not a cakewalk to deliver fresh produce at the right time to the right customer.

Grocery Delivery in Preferred Time Slots

There are several unpredictable factors such as last-minute customer requests, specific delivery time windows, and sudden traffic congestions on roads, etc. that can create a disturbance on day-to-day delivery route planning efforts. For instance, small scale and mid-sized grocers literally spend hours every day for just mapping out the delivery routes manually or using maps only to figure out the best possible route adjusted for the entire day.

What are the Delivery challenges in grocery e-commerce?

e-retailers who generally provide home delivery services for groceries are the ones who face the most significant logistical challenges, such as inefficient inventory management, higher delivery and operating costs, perishable nature of goods and also the dynamic buying patterns of consumers. Logistical challenges impact both the back-end delivery fulfillment as well as last-mile distribution (LMD) of grocery orders. 

  • Back-end fulfillment majorly focuses on the picking and devising of an order. 
  • Last-mile distribution focuses on the decisions that relate to the delivery process, time windows, and locality whenever the returns of orders.

At the transportation stage, these grocers usually face Vehicle Routing Problem (VRP), or Vehicle routing problem with time windows (VRPTW). It is because the reliability and span of the time slots strongly impact the results of route planning as well as the consumer’s experience. 

And at the reception stage, some practical solutions are usually employed.  

  • When a customer is not available at the delivery point (i.e., unattended delivery), by delivering the package to nearby neighbors, security guards, etc.  


  • Confirming attendance of the purchaser by calling

Know how technology can help in improving FADR with Cost Optimization.

These solutions, although helpful but have some significant disadvantages such as time wasted for phone calls or waiting for delivery, security issues of product/orders, storage condition issues, boxes size issues, and more. These cons are especially noticeable in the food delivery supply chain sector

To tackle the above-listed challenges and to improve home delivery efficiency, e-tailers and logistics providers are now investing in delivery innovation and technology.

Bringing Innovation in grocery home delivery services

As grocery delivery is time-consuming, businesses must focus more on improving efficiency, and reducing costs should be on top priority. This is where delivery optimization comes into light. Advanced delivery optimization software providers, such as Locus, can help improve your business operational efficiency through quicker route planning and scheduling, which helps in faster delivery rate and driver monitoring to avoid fraudulent activities.

Your business can reap a range of benefits, just by implementing last-mile delivery optimization software, which helps improve efficiency & customer experience, gain higher profits, and reduce the carbon footprint with its optimal routes.

Check out the Bigbasket Case Study – How they achieved 99.5% of time delivery to 10 Million + Customers. Download Now!

Let’s find out how route optimization software can help your business.

Route Optimization to create efficient routes

Route Optimization to create efficient routes

Proper planning and scheduling of routes help drivers to opt for the best ways to deliver groceries on-time to customers. On-time delivery yields to higher customer satisfaction, which eventually increases your business revenue and reputation.

To plan the fastest route for delivering groceries, one must consider factors like traffic on roads and their conditions, weather conditions, specific delivery time windows, etc. Balancing all of these factors manually for multiple vehicles, multiple routes, and multiple addresses is a time-consuming and challenging task.

Locus’ delivery route optimization software, provides dynamic route optimization that can create accurate and well-optimized routes within no time, regardless of the number of stops you have.

Check Out: The Definitive Guide to Route Optimization

Modified routes in real-time using Dynamic Routing

Dynamic Routing

Your consumers might change their minds at any time. They can change the delivery time of groceries or request you to deliver the groceries at a different address. Such sudden changes can impact your entire route plan. It takes hours to plan the routes manually again. 

Now let’s consider you’re still able to modify the route plan at the last moment. Yet another constraint is how effectively it can be communicated with drivers to make new changes in the plan or opt for new directions? The only left out option is calling the driver, but disturbing the driver while driving with a phone call could be dangerous.

Locus’s last-mile delivery routing software solves all of these problems. It requires just a couple of moments to re-create/modify route plans, so juggling for new addresses is not a huge task anymore. With AI-backed advanced route planning, your changes on a pre-planned route will automatically reflect on your driver’s LOTR mobile app.

Monitoring drivers performance

Track your Driver Performance with LOTR App

Usually, drivers’ performance often tends to weaken when they are not supervised. They may do non-productive, ineffective activities on the road, especially when there is no system to track them, such as running personal errands while on duty or engrossing in habits like unsafe driving, harsh braking, high speeding, or tailgating. 

Now the question is how can you track your driver activities?

Locus’ route planner software is also equipped with vehicle monitoring features allowing you to track your drivers’ on-road activities in real-time. Therefore, you can ensure your drivers stick to the planned routes and follow safe driving practices properly.

Locus On the Road or LOTR app helps your business to save logistics costs, improves efficiency in operations and enhances driver performance remarkably. LOTR is an extension of Locus’ Route Optimization solution, Dispatcher and is compatible for both Android and iOS.

Fuel Expenses & Cost Optimization

Fuel Expenses and Cost Optimization

Locus’ route scheduling and planning software helps you save fuel usage with optimal routes, which also reduces operating costs. When you assign the drivers with the optimal route plan, i.e., shortest and fastest routes, the driving distance and time to travel are consequently reduced, resulting in low fuel consumption.

Implementing Locus’ route optimizer in your business can help fortify your logistics operations effectively. Also, features like real-time reporting and analytics can help you keep track of your fuel expenses and other related notifications related to driver performance, routes, and overall vehicle’s health.

Multi-stop route planning that settles customer disputes

Multi-stop route planning

Let’s consider a disagreement from your customer saying his groceries were not delivered while your driver has confirmed the delivery as done, but the confirmation slip is lost somewhere. Won’t you think that will put you in a tight spot?

No worries! Locus’ multi-stop route planner is equipped with e-Pod, i.e., electronic Proof of Delivery; an eSignature that will settle your disputes right. This e-Pod feature allows customers to sign after successful delivery on the driver’s mobile app so that it doesn’t get lost anywhere. 

Wrapping it up

In the age of advanced digitization, forget struggling your way around a map by planning routes manually to deliver groceries. Locus last-mile grocery delivery software lets you prepare your routes in advance, anticipating the shortest routes possible. It can eventually help you win your beloved customers’ loyalty, attention, and hearts. 

Finding the right last-mile grocery delivery app for your business specific needs is tough and tricky as well, but it’s quite worthy of the effort. To know more about Locus’ route optimization software.

Schedule Demo with Locus

EcommerceLast Mile Delivery Route OptimizationLogistics AutomationOmnichannel RetailingOnline Grocery Shopping