Shopify sellers will now be able to integrate their online stores with Walmart Marketplace and increase their product visibility significantly.
Walmart announced on Monday that the company is joining forces with Shopify, to open Walmart Marketplace, taking its E-commerce operations a notch higher. The partnership will enable Shopify’s sellers to integrate their Shopify store with Walmart Marketplace, offering them a platform to boost product visibility multiple times through Walmart’s surging traffic of over 120 million monthly visitors.
“As we launch this integration with Shopify, we are focused on US-based small and medium businesses whose assortment complements ours and have a track record of exceeding customers’ expectations,” Jeff Clementz, Vice President of Walmart Marketplace announced. Shopify’s all-in-one commerce platform is used by more than 1 million businesses. Walmart initially plans to integrate new sellers as of now and expects to add at least 1,200 Shopify sellers this year.
Shopify has a dynamic portfolio of third-party sellers who could grow their business through new, trusted channels. This integration will allow approved Shopify sellers to seamlessly list their items on the Walmart Marketplace and offer Walmart’s customers access to a broader assortment of online shopping.
By joining the Walmart Marketplace, sellers can easily integrate their catalog, manage orders, arrange shipments, and provide improved customer care. Walmart only selects quality sellers with excellent customer experience history for this exclusive program. It is therefore essential to get approval from Walmart before joining the marketplace. Once approved, sellers can register with Walmart Marketplace, complete their profile, list their items, and integrate payment accounts.
With the growing demand for two-day and same-day home delivery of consumer goods, it’s high time for retail sellers to catch up with the trend. Brick and mortar stores can adopt techs such as intelligent route planning software and shipment tracking solutions to improve delivery operations or partner with tech platforms like Walmart Marketplace to enjoy the benefits of quick deliveries.
Among the several benefits of selling via Walmart Marketplace is access to the Walmart Free 2-Day Shipping tag. With the tag, sellers can guarantee shoppers fast shipping and delivery of items for free. This is a win-win for the convenience-seeking consumer as well as sellers who have been striving to speed up last-mile deliveries.
Over the past few months, Walmart has taken some exemplary initiatives toward digitizing retail selling and offering safe shopping options to customers. Earlier in May, Walmart also announced its partnership with ThredUP, entering into the online clothing resale market. Walmart has also acquired the prescription management technology and related patents of CareZone, a digital platform for people to manage medications and doctor’s instructions. This was Walmart’s another brilliant move towards digitization in the healthcare and medicine sector.
Clementz also mentioned that Walmart’s US E-commerce business grew 74% in total last quarter, and online sales outpaced the overall business even as first-party sales were strong. Such big moves from brick-and-mortar giants like Walmart clearly signify the importance of digitization in retail, efficient last-mile delivery operations and omnichannel selling to withstand competition from big market players and fulfill the rapidly growing digitally-inclined consumer base.