Locus Logo Locus Logo
  • Platform
    • Fulfillment Automation
      • Order Management
      • Delivery Linked Checkout
    • Dispatch Planning
      • Hub Operations
      • Capacity Management
      • Route Planning
    • Hybrid Fleet Management
      • Transporter Management
      • ShipFlex
    • Track and Trace
      • Driver Companion App
      • Control Tower
      • Tracking Page
    • Analytics and Insights
      • Business Insights
      • Location Analytics
  • Industries
    • Retail
    • 3PL & CEP
    • E-commerce
    • Other Industries
      • E-grocery
      • Industrial Services
      • Manufacturing
      • Home Services
  • Resources
    • Whitepaper
    • Case Studies
    • Infographics
    • E-books
    • Blogs
    • Events & Webinars
    • Videos
    • Glossary
  • Company
    • About Us
    • Global Presence
      • Locus in Americas
      • Locus in Asia Pacific
      • Locus in the Middle East
    • Locus at Gartner
    • Careers
    • Partners
    • News & Press
    • Locus Labs
    • Trust & Security
    • Contact Us
  • Customers
  • Guides
    • Unit Economics in Last Mile
    • Last Mile Delivery Logistics
    • Last Mile Delivery Trends
    • Time Under the Roof
    • Peak Shipping Season
    • Electronic Products
    • Fleet Management
    • Healthcare Logistics
    • Transport Management System
    • E-commerce Logistics
    • Direct Store Delivery
    • Logistics Route Planner Guide
Schedule a demo
  1. Home
  2. Blog
  3. Single’s Day and Available for Shopping

Blog, E-Commerce, Route Optimization

Single’s Day and Available for Shopping

Avatar photo

Team Locus

Nov 8, 2019

4 mins read

Singles dat banner

When we think of events that cause a sharp spike in e-commerce revenues, occasions like Cyber Monday and Black Friday come to our mind. An often overlooked event that creates a massive boom for e-commerce companies in China and SE Asia is Single’s day. 

Showcasing the pride of being single, in 2018, the festival grossed for over $30 billion worth of products sold by Alibaba on the day of the event (as compared to Cyber Monday – $7.9 Billion and Black Friday – $6.22 billion), making it the single largest day from an e-commerce standpoint. 

Started from China, the event has become quite popular in SE Asia over the years. With more and more ASEAN population tuning into e-commerce, the online marketplaces prove to be the best real-time rescues for all the retailers and help them cover huge customer-base. 

According to a recent study by Google and Temasek, the internet economy in the SE Asia region is on track to exceed $240 billion by 2025. 

The internet economy in the SE Asia region

The occasion of Single’s day is no longer confined to Alibaba anymore, other e-commerce players have joined the bandwagon and are sharing a piece of the pie. With the e-commerce industry booming, Singles’s day is all set to become perhaps the biggest revenue generation event for SE Asia e-commerce companies. However, the event doesn’t come without its challenges.

Check Out: How to increase operational efficiencies in E-commerce

Logistics challenges on Single’s day

With a sudden surge in demand during Single’s day, the logistics for the e-commerce players feel the pressure like never before. With home deliveries being the norm now, supply chain managers need to ensure that they adhere to their SLAs and avoid miss-routes to provide on-time deliveries to their customers.

With rising customer expectations, simple efficiency in operation no longer cuts the bill for e-commerce players. Companies now need to ensure that the customers are serviced in the time-window of their choice. Time definite delivery is the new benchmark that companies need to follow. 

Another pressure point during this season is the need for additional working hours. To cope up with the surge in demand, companies tend to work on two fronts: intake extra delivery personnel and include additional working hours in existing personnel’s day.

However, the number of personnel required and the additional number of deliveries in the extra hours are factors that are only estimated by supply chain managers based on their experience and intuition. Even though the estimate can be correct for an average day, the festive spike in demand means that there is always a good chance of the estimates going haywire. In such a situation, a shortage of personnel can affect the delivery, and an overabundance of staff can lead to extra costs for the company. The same is true when it comes to adding additional vehicles as well. 

Traditionally companies relied on zip codes (postal system) for delivering orders. However, if the deliveries are spread across the area associated with the pin code, or a single delivery person is given more than one pin code to deliver, the task can become overwhelming for a single person. To account for this situation, and ensure load balancing, companies started creating their own zones for deliveries. Working with delivery density, this method ensures fairness and efficiency in last-mile deliveries. 

However, during the festive season, uneven distribution or hefty volumes throws off the usual zones as well. This has led to companies use solutions like Locus Route Optimization, which provides dynamic clustering that ensures minimum overlap of clusters and guarantees optimum delivery routes.

Logistics Solutions for eCommerce Players

Locus provides an automated recommendation on the best-suited vehicle based on traffic, shipment volume, shipment type, vehicle type, stop durations, and delivery timings. The algorithms take into account the new vehicles that might have been added during Single’s day and provides the optimal utilization of the vehicle capacity leading to fewer vehicles required.

Locus uses its proprietary geocoding engine to convert even the most ambiguous of addresses into precise geographic coordinates, increasing efficiency and the average number of deliveries per rider. 

Locus’ AI-backed route planning has a negligible dependence on human intelligence. It ensures reduced operational costs and enhanced customer experience even on occasion as big as the Single’s day.

Locus is solving complex logistics decision-making problems for some of the biggest brands in Southeast Asia. To know more, get in touch with us.

Schedule Demo with Locus

This post was authored by: Sreshtha Das

Related Tags:

Previous Post Next Post
Last Mile & White Glove Delivery Solutions

CEP and 3PL

White Glove Services: Everything You Need to Know

Avatar photo

Shweta Sarma

Oct 28, 2019

The tremendous growth of e-commerce has redefined the meaning of luxury among consumers worldwide. It is no longer defined by the monetary value of goods but by the unique, exclusive experience associated with buying something. In e-commerce, this luxury experience is characterized by convenience, speed and some kind of emotional fulfillment. While the modern customer […]

Read more
Retail Shopping

E-Commerce

Will E-commerce Shake Hands With Small Retailers and Kirana Stores?

Avatar photo

Team Locus

Nov 13, 2019

The Indian government has approached e-commerce companies to send plans to work with small retailers and Kirana stores to make room for mutual growth.

Read more

Single’s Day and Available for Shopping

  • Share iconShare
    • facebook iconFacebook
    • Twitter iconTwitter
    • Linkedin iconLinkedIn
    • Email iconEmail
  • Print iconPrint
  • Download iconDownload
  • Schedule a Demo

MOST POPULAR

Featured

The Rise of Hub and Spoke Distribution Model in Modern Supply Chains

Avatar photo

Shweta Sarma

Apr 24, 2020

Route Optimization

Traveling Salesman Problem (TSP) and How Tech Can Solve It

Avatar photo

Lakshmi D

Mar 2, 2020

Route Optimization

Explained: Vehicle Routing Problem (VRP) and the most effective solution to address it

Avatar photo

Lakshmi D

Jun 16, 2020

EDITOR’S PICKS

Supply Chain Optimization

The Role of Logistics Management in Optimizing Supply Chain Operations

Avatar photo

Team Locus

Apr 4, 2023

Route Optimization

Last Mile Automation: Intelligent Routing is Key to Success

Avatar photo

Prateek Shetty

Mar 28, 2023

E-Commerce

How Dispatch Management Software Helps Businesses Manage Peak Shipping Seasons like Ramadan

Avatar photo

Lakshmi D

Apr 28, 2021

SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest marketing, sales, and service tips and news

SUBSCRIBE TO OUR NEWSLETTER

Stay up to date with the latest marketing, sales, and service tips and news

Platform
  • Platform Overview
  • Delivery Experience
  • Real-world Routing
  • ShipFlex
Footer compliance
Industries
  • Retail
  • 3PL & CEP
  • E-commerce
  • E-grocery
  • Industrial Services
  • Manufacturing
  • Home Services
Resources
  • Whitepaper
  • Case Studies
  • Infographics
  • E-books
  • Blogs
  • Events & Webinars
  • Videos
  • Glossary
Company
  • About Us
  • Customers
  • Careers
  • Partners
  • News & Press
  • Trust & Security
  • Contact Us
Locus Logo

© 2023 Mara Labs Inc. All rights reserved. Privacy and Terms

 

Loading Comments...