Key Takeaways In 2019, Bain & Co. predicted that the retail industry in the Middle East and North Africa (MENA) is on the verge of a pivotal shift. “E-commerce is becoming a reality,” the management consulting company stated, “reinventing consumers’ path to purchase, forming new customer experiences, disrupting business models, and creating growth opportunities for … Continue reading Optimizing Last-Mile Fulfillment for FMCG Businesses in the Middle East