‘Omnichannel’ is the latest buzzword in the FMCG and Retail industry.  Every retailer now wants different channels to deliver its goods, and all of a sudden, selling simply through the traditional brick and mortar shops is not good enough. But what is omnichannel and why do companies even need it Omnichannel retailing is a fully-integrated … Continue reading Locus’ 60-second Guide to Omnichannel Retail